E-commerce company Snapdeal.com has launched a category for sports and hobbies on its site.
“This is to bridge the gap between the demand and supply for this category, given the offline market is highly fragmented and unorganised to a large extent,” a press statement said.
The category currently features products across cricket, tennis, squash, badminton, football, basketball, and fitness accessories and the new category will further increase the range of sports products and fitness equipment across brands, according to the press statement.
Snapdeal’s recent acquisition of eSportsbuy.com, an e-retailer of sports products has helped in building a strong supply side network, of a wide range of sports and fitness products, the statement said.
The company currently retails products like watches, fashion accessories, mobiles, electronics and jewellery.