Ssangyong Motor, a Mahindra Group company, has posted a 9.5 per cent rise in sales, compared with the same month last year, on back of robust sales of the Korando brand. This is despite reduced working days due to Lunar New Year holidays.
The company has also set a sales goal of 1.60 lakh units this year, a 10 per cent increase from year ago period.
The Korean company sold 11,634 units in January 2014, of which 5,445 units were sold in the domestic sales, while the exports stood at 6,189 vehicles, Ssangyong Motor said in a statement.
In particular, its domestic sales rose by 34.9 per cent year-on-year, showing continued uptrend of monthly sales with 5,000 units since April 2013. This performance was attributed to continuous sales increase of the New Korando C, Korando Sports and Korando Turismo.
The exports excluding CKD kits increased by 1.8 per cent from a year earlier. This was backed by the New Korando C which was exported to global markets in earnest.
The monthly exports of Korando C were at more than 3,000 units since Oct 2013 thanks to increased sales in Russia and China.
However, the company’s total exports dropped by 6 per cent compared with the same month last year due to reduced production of CKD kits in line with decreased working days.
“Despite reduced working days due to Lunar New Year holidays in January, our monthly sales increased by 9.5 per cent from a year earlier," said Lee Yoo-il, Chief Executive Officer at Ssangyong Motor, adding “This year we aim to maintain the sales uptrend for five consecutive years as well as achieve our challenging sales goal by expanding sales of popular models including the Korando family brand".