Entertainment network Viacom18 has entered the English entertainment channels — Colors Infinity and Colors Infinity HD.
The new channels will be co-curated by Karan Johar and Alia Bhatt — passionate viewers of international content. The channels will be available across DTH and digital cable platforms.
Sudhanshu Vats, Group CEO, Viacom18, said, “Today, we are the world’s second largest English speaking population and live in an environment where English is seen as a ladder to personal progress. The market is widening its appeal across viewers who think and speak in English, but haven’t been invited to consume international entertainment yet. Colors Infinity aims to speak to this larger audience which goes beyond the metros and has never been addressed by the category. English is an extremely important space for us and with this move we will further strengthen our share in the category.”
Viacom18 said it has entered into multi-year deals with Warner Bros. International Television Distribution, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine, amongst others.