Tata group company Voltas today said it has joined hands with Swiss textile equipments maker Benninger AG for marketing and selling the foreign firm’s products in India.
“Voltas and Benninger AG today jointly announced entering into a distribution agreement for sales and marketing of Benninger’s products in India,” Voltas said in a statement.
The cooperation is expected to strengthen the outreach of both Voltas and Benninger across the rapidly expanding Indian textile equipments market, it added.
“The cooperation will focus on leveraging Benninger’s ability to provide leading edge products and the long-standing expertise in ‘continuous wet processing’, while building on Voltas’ established sales and marketing network across the country,” the statement said.
Voltas will continue to deepen and expand its regional business contacts leveraging on its relationship with customers across the entire textile value chain, and thus helping to open up new customer segments in woven and knit continuous processing aligned to Benninger’s product range.
Commenting on the tie-up, Voltas Senior General Manager (Operations) C Kamatchisundaram said: “Voltas’ sales and marketing strengths combined with leading edge products from Benninger would make us a preferred choice for customers from the Indian textile industry.”
Benninger AG Chief Executive Officer, Gerhard Huber said this association adds the required market reach for the Swiss firm’s products and expands its position as a market and technology leader.
“We are confident that this association for sales and marketing, along with the responsive customer focused local service and support provided by the local subsidiary Benninger India Pvt Ltd, would be a win-win situation for the two companies and our customers too,” Huber said.
The Benninger Group has been present in the textile industry for over 150 years with branches and service representatives across the globe.
It develops and manufactures textile processing, finishing and cord production ranges and provides complete system solutions.