After creating success stories with two Bollywood channels in the APAC region, namely, Zee Bioskop in Indonesia and Zee Nung in Thailand, Zee Entertainment Enterprises Ltd (ZEEL) has forayed into the Philippines with its third dedicated Bollywood movie channel.
Amit Goenka, CEO – International Broadcast Business, ZEEL said, “In line with our Vision 2020 goals, we have chalked out an aggressive international expansion plan, with APAC being one of the key regions. We already have five dedicated localised channels in APAC comprising GEC and movie genres, and our entry into the Philippines will only strengthen our presence. With the Pay-TV industry projected to grow at an average of 13 per cent Y-o-Y in the next five years, we see huge potential in this market.”
Zee Sine - Bollywood Na Tayo (‘Sine’ means ‘Cinema’ and ‘Bollywood Na Tayo’ means ‘Let’s Go Bollywood’ in Tagalog, a language spoken widely in Philippines) is a 24/7 Bollywood movie channel customised and packaged for the local audience. The channel features blockbuster movies from ZEEL's Hindi film library.
Maria Liza Ginting, who currently heads the Indonesia market, will also head the Philippines operations along with the local team in Manila.
The channel will be showcased at the PCTA (Philippine Cable TV Association Inc.) Convention 2016, which is one of the biggest Pay-TV operators’ conventions in the Philippines, to be held between April 12-15, 2016.