Leading ayurvedic FMCG firm Dabur has tied up with DRDO to promote sustainable cultivation of high-altitude medicinal plants in Ladakh. Dabur India has signed a pact with DRDO’s unit Defence Institute of High Altitude Research (DIHAR), Leh, under which both organisations will educate farmers in the cold desert area.
DIHAR Director Bhuvanesh Kumar said: “The first step towards the goal of implementing conservation & environmental development benefits in Leh-Ladakh will be a baseline survey for cultivation of highly endangered medicinal plant species.”