Farmers will now have another window to sell their food products to buyers and retailers in India and the US.
The same electronic window can also help farmers look for a suitable manufacturer and dealer of farm machinery, complete with details of the models, prices and user reviews.
e-fresh
This window was launched on Thursday by eFresh, a Nabard-supported multi-lingual private portal linking buyers and sellers of farm produce.
“Most of the farmers and suppliers are today facing problems in selecting the right market place, while buyers are facing problems in locating the suppliers.
Taking this into account, we have launched the electronic market linkage platform, providing visibility and connectivity between suppliers and buyers,” Srihari Kotela, Managing Director of eFresh Portal Ltd, told media persons here.
As of today, the portal contains a list of 4,500 suppliers of different food products, including organic food, based in India and the US.
“We will extend the list to other countries.
“We, however, will not help in making deals between suppliers and buyers or negotiating prices.
It is only intended to bring the two parties on a common platform,” he said.
The portal is not charging any fee from its users for the first three months and later there would be an annual user fee, he added.
Farm machinery
In the same portal, a farm machinery info bank has been included as farmers are increasingly going for mechanisation and are having problems identified the right type of equipment and the manufacturer/dealer. It has so far included a list of 120 manufacturers of farm equipment such as sprayers, tractors and harvesters, along with data on their dealers, service centres and spare parts outlets.
“We will soon include user reviews so that farmers or farmers groups can have first hand experience of the buyers of that particular farm equipment,” Srihari said.