Indian Oil, Bharat Petroleum Corporation Limited and Hindustan Petroleum Corporation Limited announced the launch of Model Retail Outlet Scheme and a Digital Customer Feedback Program called Darpan@petrolpump.
Three oil PSU’s have joined hands to launch Model Retail Outlets to enhance service standards and amenities, across their networks, which serve over 6 Crores consumers everyday.
In order to keep pace with the rapidly changing consumer behavior and a view to offer a heightened customer experience in retail outlets, Oil Marketing Companies aim to benchmark Retail Outlet standards for ensuring standardized customer facilities through these initiatives.
The scheme involves an intense 5 Level evaluation process of over 70000 retail outlets in the country on a set of core service and facility parameters as well as standard of customer amenities e.g., clean and hygienic washrooms, customer centric innovative offerings etc. The Retail Outlets have been divided into 4 categories based on sales performance, facilities offered and their percentage of digital transactions at the point of sale in keeping with the Digital India imperative.