Leading cash discount website Cashkaro.com will offer a facility to compare price of products offered by various e-commerce portals on its site.
Buyers have to log into a dozen portals to check for the best deal. “Once you choose the product you want to buy, we will list the prices offered by each portal, and then you can straight away click into the portal that offers at the lowest price from our platform,” said Rohan Bhargava, Co-founder, CashKaro.com.
Cashkaro offers cash rebates to customers who buy products from its retail partners. The firm currently has over 500 partner ecommerce sites, including Amazon.in, Flipkart, Myntra, Jabong and Snapdeal. Cashkaro gets a commission of up to 10 per cent from e-commerce portals. It retains a portion and pays the rest to its customers.
The aggregator also proposes to get into the Gift coupon segment. It has tied up with Amazon.com that sells ‘gift coupons’ from major retailers, including Big Bazaar, Shoppers Stop and Lifestyle. “There will be cash-back offers on these coupons, too,” Bhargava explained.
This concept is very popular in the West. Such rebate sites are earning huge revenues there. “However, though it is still at a nascent stage in India, we see a huge potential going forward,” he said.
Cashkaro has driven sales to its partners to the tune of over ₹100 crore in the last 15 months, and has delivered cash back of over ₹3 crore to customers. “More than three-fourth of this happened in the last six months.” Without giving out any specific numbers, he said Flipkart’s Big Billion Day Sale did remarkably well for Cashkaro.