Country’s second largest smartphones maker Micromax Informatics on Wednesday said it has appointed Amarinder S Dhaliwal as the Chief Operating Officer (COO) for its new Internet brand, Yu.
He is a former co-founder and Chief Executive Officer, Done by None and has over 20 years of experience managing and incubating businesses. He is a post-graduate in management from IIM, Ahmedabad and B.Tech from IIT, Delhi.
Dhaliwal’s appointment is a testimony to the vision for Yu, which is to bring in the best minds from the Internet industry and build a world-class team. Amarinder will work closely with Rahul Sharma, co-founder Micromax, to build an innovative digital brand that engages directly with the user community, Micromax said in a statement.
“With Yu, our aim is to reach out to a very unique set of audiences; tech-enthusiasts, digital natives and the developer ecosystem. Amarinder brings a unique combination of expertise with his entrepreneurial and leadership roles in Internet and eCommerce space,” Sharma said.
Dhaliwal will be leading marketing initiatives for building the brand with a community of engaged users, driving revenue from product and services and setting-up world class Internet operations, he added.