State-run telecom services provider Bharat Sanchar Nigam Limited (BSNL) on Wednesday has signed an agreement with DTH operator Tata Sky to offer video-on-demand.
As an initial incentive to customers, BSNL is offering free first month broadband rental, the company said. Similarly, Tata Sky will also be offering video-on-demand services free for the first month to download content worth up to ₹500.
According to the memorandum of understanding (MoU), BSNL and Tata Sky will enter a strategic alliance and seek broadband customers for BSNL who will be utilising video-on-demand services offered by Tata Sky.
Through this understanding, BSNL is expected to get additional broadband customers and Tata Sky will provide its subscribers the option of video-on-demand, the companies said.
BSNL and Tata Sky will implement this MoU starting with one or two states and would like to cover the entire nation within next six months, they added.