Gaming portal Foreseegame expects its user base to increase to 1.2 lakh by September this year and 5 lakh by June 2014.
Launched this year in March, the platform has 80,000 registered users and it creates games on digital platforms around brands.
It is a digital platform that creates engagement between brands and consumers through prediction-based games.
“We expect our users to increase to 1.2 lakh by September and 5 lakh by June next year, helped by the huge opportunities in social media, which is growing on both PCs and mobile platforms,” Saurabh Newatia, Assistant Vice-President (Marketing and Strategy) of Microsec Technologies that owns Foreseegame said.
The game help brands get focused consumer engagement with a high brand recall value and promotes consumer brand loyalty.
Besides, it is an end-to-end brand promotion and marketing solution which creates consumer engagement and converts consumer interaction into potential purchase, he added.
“Some of the leading brands that have partnered with us are Emami, Rupa, Dominos, VLCC, Shaimak Davar, Myntra, Monginies, Ambuja Neotia group, Linc, etc. We have already provided more than 15 million gameplays/engagements to brands associated with us,” he said.
The portal has also launched ‘Opinion Square’, a survey study platform that catches the view of masses on various industry-related and socio-political issues, he added.