Microsoft Corporation India has appointed digital marketing solutions and services company Ybrant Digital as its advertising sales house as it expands activity to non-metro cities such as Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa.
“Tier-2 cities are emerging as huge growth drivers, and this presents an opportunity for us to enable businesses to engage with their audiences in an effective and interactive manner,” Mr Neville Taraporewalla, Country Director, Advertising & Online of Microsoft India, said.
“Ybrant will provide businesses an option to advertise with premium media properties owned by Microsoft. Together with Microsoft, we will ensure maximum return on investment on the ad spend by our advertisers in these cities,” Mr Suresh Reddy, Chairman and Chief Executive Officer of Ybrant Digital Ltd, said here in a statement.
“Digital advertising market has crossed the $166-million mark in 2011 and is expected to reach $273 million by 2013. This growth is just limited to metros but has gone beyond and increasingly internet is being consumed in smaller towns and cities too,” he said.