Organisations need to reallocate resources as mobile advertising projects targeting smart phones and tablets will outnumber native PC projects by four to one by 2015, said research firm Gartner in a press note.
"When building user interfaces for multiple screen sizes and operating systems, new tools are needed to make applications function correctly on different devices. There’s no automatic way to do this - it takes engineering skills to design the right outputs,” said Mr. David Mitchell Smith, Research Vice President and Gartner Fellow.
Gartner has recommended that organisations should make tactical investments in mobile application development tools, enhance automated testing and support plans and use HTML5 as the lowest common denominator.