Ramco Systems is strengthening its footprint in Kerala through concerted efforts at tapping shipping, logistics, manufacturing, hospitality and real-estate sectors. It already offers specialised ERP solutions for 11 industries and serves customers across 60 verticals, Mr R Shankar, Executive Vice-President of the company, said at a press conference here today.
The importance of Kerala as a potential market emerges since it is set to become the first state to boast of 100 per cent broadband penetration.
First in broadband
Villages in Kerala will have access to high-speed Internet connection, making it India's first state with broadband connectivity (defined as 256 kbps and above) in every village.
This initiative is expected to boost the penetration of cloud-based offerings for businesses in Kerala. Ramco has been steadily growing its footprint in the cloud based ERP market in India with its Ramco On Demand ERP (RODE). RODE is the first full-fledged ERP delivered on the cloud, the company said.
Cloud solutions
Mr Shankar said: “With an existing and strong reference-able customer base in shipping, such as Cochin Shipyard, Synergy Maritime and Hindustan Shipyard, Ramco Systems is well poised to capture a larger portion of the shipping and logistics market in Kerala. In addition to the traditional industries, there is a growing market for Cloud-based solutions from small and medium enterprises. The cloud is a scalable and flexible model which helps organizations to achieve their business goals with the latest technology without having to spend a fortune on an ERP product.”
Trading and services are potential sectors, especially given the close proximity of Kerala with the Middle East, where Ramco has built a strong and diversified customer base over the years. The State also has a good mix of commercial and co-operative banks and private financial institutions. For the BFSI sector, Ramco Systems has a pre-built, ready-to-run Ramco Banking Analytics.