Online market place Snapdeal on Thursday said it has acquired Wishpicker.com, a technology platform that offers users gift options based on intelligent recommendations.
This will enable Snapdeal to further personalise user experience and drive conversions through intelligent recommendations, the company said.
The acquisition of Wishpicker comes a few months after the acquisition of Doozton, a social product discovery technology platform.
Wishpicker.com’s platform uses machine learning, which ensures that the recommendations get better with every passing day. The algorithms are completely data driven, and have been built by Wishpicker's team of IIT data scientists, the company said.
"At Snapdeal.com our focus is to leverage technology to create life changing experiences for buyers and sellers. We are investing in strengthening our technology platform and Wishpicker.com is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision," Rohit Bansal, Co-Founder of Snapdeal, said.
"We believe that with consumer buying trends evolving, intelligent recommendations will be one of the key drivers for business volume for our sellers," he said.