Taking a cue from YouTube, Facebook now has decided to show how many times that video you posted on the wall is viewed. As it gives an instant gratification for the Facebook users, the move is aimed at shoring up its ad revenues.
The publishers of videos on Facebook will now be able to see how their videos have fared. More views would result in more ads to the Page or to the wall. The social networking site has announced that it would roll out this feature this week.
The move would help better monetise the video content on the social networking site that is currently witnessing a billion views every day. YouTube, the most popular video-sharing site owned by Google, introduced this feature long ago, counting the number of views instantly. This allows the firm immediately sell the audience base to advertisers.
Fidji Simo, Project Management Director (Video) of Facebook, said in a statement here that the new feature would help people discover new, popular videos.
“Growth in video views exceeded 50 per cent from May through July of this year, and since June there has been an average of more than 1 billion video views on Facebook every day,” Simo said.
The site will throw up some suggestions soon after you finish watching video that might go well with your earlier choice.
The FB executive said that publishers and public figures are also creating and sharing more video contents on Facebook, from media organisations to exclusive releases and behind-the-scenes videos from public figures.
“Publishers now have more detailed metrics and better tools to help them reach their audience on FB. Call to action is one such tool, allowing content creators to invite people to visit a destination, such as a website, after the video ends,” the executive pointed out.