Max Bupa Health Insurance has entered into a bancassurance tie-up with Deutsche Bank.
With this alliance, Max Bupa will offer its comprehensive health insurance plans to Deutsche Bank customers.
This tie-up follows the insurance regulator IRDA’s guidelines allowing banks to act as corporate agents of one standalone health insurance company in addition to their existing one life and one non-life insurance companies.
“With increased life expectancy, rising hospitalisation/ medical costs, and benefits of cashless hospitalisation, it’s imperative for individuals to get adequate health insurance to protect themselves and their families.
“With this partnership, we aim to provide an umbrella of innovative solutions to our customers’ health insurance needs,” said Prashant Joshi, Retail Banking India, Deutsche Bank.
Manasije Mishra, CEO, Max Bupa, said the alliance is an important milestone as bancassurance is an important part of the company's growth strategy.
“We want people to live healthier and more successful lives and this will become a reality when people across India use health insurance to protect their families’ health. It is our endeavour to innovate and make our products more widely available,” Mishra said in a statement.