State Bank of India will organise Kisan Melas at nearly 1,550 rural and semi-urban branches across Telangana and Andhra Pradesh on July 28. As part of the Kisan Melas, the bank will offer KCC farmers an enhancement of 10 per cent in their credit limit on renewing the account.
SBI plans to develop a connect with farmer-customers, resolve their grievances and educate them about their rights and the bank’s initiatives. The bank, which has close to 1.50 crore farmer-customers, hopes to connect with at least 10 lakh farmers through this mega Kisan Mela.
SBI had recently organised a Kisan Mela, which attracted over 6 lakh farmers across various locations in the country. SBI has taken the initiative to reach out to farmers to educate them about the benefits of renewing KCC accounts to get the maximum benefit of interest subvention from the Government and coverage under the Pradhan Mantri Fasal Bima Yojana.
The bank will also raise awareness among farmers about the benefits of timely renewal of KCC accounts and usage of KCC Rupay Cards for transactional convenience.