Music streaming app Saavn has appointed Gaurav Wadhwa as Vice-President of Entertainment and Original Content.
Wadhwa comes from beverage major PepsiCo where he was a Senior Marketing Consultant.
With over a decade’s worth of experience building some of the world’s top brands such as Red Bull, MTV, Mountain Dew, and Pepsi, and curating content for them, Wadhwa will lead Saavn’s expansion into new genres via original programming.
Based out of Mumbai, Wadhwa will oversee the development of new content verticals, heading up Saavn’s recently announced initiative to expand beyond mainstream music.
Wadhwa will help lead Saavn’s transformation into a comprehensive streaming service by developing the company’s sports, comedy, and other such channels, the company said in a statement here.
In Wadhwa’s 11 years of experience, he has worked with MTV to develop music programming and brand solutions, and has launched Red Bull in India through alternative sports, music, and culture marketing. He also launched Pepsi’s big cola innovation and spearheaded the Pepsi MTV Indies programme.
“Gaurav’s award-winning experience, combined with his genuine passion for music, culture, and technology, makes him absolutely ideal to lead Saavn’s Music+ initiatives,” said Paramdeep Singh, Saavn’s Co-founder and Executive Chairman.