The media and entertainment (M&E) industry in India is poised to grow at a CAGR of 14.3 per cent to Rs 2,26,000 crore by 2020, led by advertising revenue which is expected to grow to Rs 99,400 crore at a CAGR of 15.9 per cent.
Digital advertising continued its strong run with 38.2 per cent growth over 2014 as a mounting Internet user base and data usage were supplemented by increased spend allocation by marketers, according to FICCI-KPMG Media and Entertainment industry report 2016.
The report suggests that by 2020 the digital advertising market is likely to scale up to Rs 25,500 crore and contribute to 25.7 per cent of total advertising revenues.
Increased share of mobile and video advertising as part of digital media is one of the things to look forward to as well.