MobiKwik, a mobile wallet company, has tied up with Amul, a leading dairy cooperative.
This association will help customers of Amul in making cashless payments using MobiKwik at 7,000 Amul outlets and 3 lakh Amul multi brand outlets and retailers across India.
R S Sodhi, Managing Director of Amul, said: "In today's less cash economy, through this pan-India initiative, we shall be accepting payments with MobiKwik wallet from our millions of consumers to our more than 3 lakh retailers and 7,000 dealers of milk and dairy products.
This will help us provide remunerative and quick returns to our 3.6 millions farmers or milk producers whose livelihood depends upon the sale of milk to the Amul cooperative structure."
Speaking about the initiative, Bipin Preet Singh, co-founder of MobiKwik, said that Amul product buyers across India can now use MobiKwik to pay for their daily dairy buys.
"We are proud to help Indians in adapting to an evolved, less cash economy", Singh added.