Bengaluru property developers Brigade Enterprises and Puravankara Projects have hit pay dirt by participating in the Google’s Great Online Shopping Festival (GOSF).
Brigade Enterprises, which launched its online booking platform to coincide with the festival, has received an overwhelming number of bookings generating ₹50 crore and 20,000 website visits despite relatively high non-refundable deposit, .
“The inventory originally made available under the GOSF Plan of 200 units (100 each for Puravankara and Provident) has hence been oversubscribed by 2.5 times.
Allocation of the final units to customers will now be on a first-come-first-serve basis,” he added. Provident received 44 per cent of the bookings indicating a strong interest for the premium affordable homes, with just two of projects showcased under the GOSF plan.
The company also had made simple and easy purchase process on website to attract customers.
Ashish Puravankara, said the company’s website got the highest amongst its peers, has seen over 27 times of its regular traffic these past three days of the GOSF campaign.
He further added that “We believe that while our online booking platform will grow our business exponentially, we will continue to invest in the on-ground in-person experience, to ensure a comprehensive and holistic brand engagement for our esteemed customers.”