OTT player YuppTV said it has bagged the exclusive digital rights for the upcoming ICC Champions Trophy 2017 for Canada and non-exclusive digital rights for Continental Europe.
With the latest development, YuppTV users in Canada and Continental Europe, excluding Germany, Switzerland and Austria, will be able to catch cricketing action live on YuppTV.
Uday Reddy, founder and CEO, YuppTV, said: “Now, with the latest development, cricket enthusiasts will be able to catch the intense cricketing action live on YuppTV. Since cricket enjoys a cult following across the globe, we look forward to receiving a positive response from our customers.”
The ICC Champions Trophy 2017 is going to witness eight top-ranking teams in the world compete for the top spot. The 18-day-long event commences on June 1.