VW pacifies customers with $1,000 vouchers

Reuters Updated - January 22, 2018 at 04:08 PM.

Eligible US owners can apply to get $500 prepaid Visa card, $500 dealership card

volkswagen

Volkswagen AG took new steps to appease US customers and German union leaders unhappy with the company's response to a sweeping emissions cheating scandal that claimed another high-profile executive.

Volkswagen is offering a $1,000-credit, of which half is to be spent at VW and Audi dealerships, to US owners of certain diesel models that do not comply with government emissions standards, VW's US subsidiary said.

The automaker said eligible US owners of nearly 500,000 VW and Audi models equipped with 2.0 liter TDI diesel engines can apply to receive a $500 prepaid Visa card and a $500 dealership card, and three years of free roadside assistance services.

The move was latest attempt to pacify owners who have been frustrated by how the German automaker plans to fix affected models.

The company has warned it could rack up multi-billion-euro costs to remedy the issue and repair the damage to its reputation.

VW said it continues to discuss potential remedies with US and California emissions regulators, including the possibility that some of the affected cars could be bought back from customers.

In Washington, Democratic Senators Richard Blumenthal and Edward Markey decried VW's consumer program as "insultingly inadequate" and "a fig leaf attempting to hide the true depths of Volkswagen's deception." The senators said VW “should offer every owner a buy-back option” and “should state clearly and unequivocally that every owner has the right to sue.”

A vehicle owner said he was surprised there was still no plan for how to fix the cars: "Even though they're clearly culpable, somehow they're in the driver's seat."

Customer credit

VW has said about 482,000 cars sold in the United States since 2009 with four-cylinder diesel engines had software installed that allowed the engines to pass government tests for smog-forming nitrogen oxide emissions, but pollute at levels far above government limits in normal operation.

The automaker posted details of its "goodwill package" at www.vwdieselinfo.com. Audi plans to post details of a similar program on Friday.

VW said the customer offer did not cover models equipped with the 3.0 V6 TDI diesel engine, including the Touareg.

The company last week told US and Canadian dealers to stop selling certain of those models from 2014-2016 after the US Environmental Protection Agency said that VW group brands had installed illegal devices on some 3.0 V6 diesel models.

To qualify for the credit card offer, VW diesel owners must go to the company website, enter a vehicle identification number and provide mileage and contact information. VW will send the cards by mail. To activate the cards, owners then must take the vehicle to the dealer for verification.

VW said customers "don't have to sign anything" and will not be required to relinquish any legal rights.

Management, labour

In Germany, the financial impact of the scandal has exacerbated tensions between Volkswagen management and labour leaders over plans to cut spending by about €1 billion ($1.08 billion) per year through 2019 at its core Volkswagen brand operations.

On Monday, Chief Executive Matthias Mueller issued a joint statement with the top labour representative at the company, saying the union would be involved in a series of talks during the coming 10 days in decisions about the company's future.

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VW union chief Bernd Osterloh said the announcement of cuts by VW brand chief Herbert Diess had broken German rules on co-determination by executives and labour, and demanded immediate talks with company bosses.

Published on November 11, 2015 16:42