Datsun, the small car brand owned by Japanese Nissan Motor Co, is going all out to promote its affordable hatch, the Datsun redi-GO in the country. Now, the brand has tied up with the popular television game show on Sony, ‘Kaun Banega Crorepati’ (KBC), hosted by Bollywood actor Amitabh Bachchan.
With this promotion, starting August 28, 30 lucky winners will win a Datsun redi-GO over 30 episodes in the show’s new segment. The segment will have people from all over the country participating via SMS to answer a question posed especially for this segment on the show. However, only Reliance Jio customers will be able to participate in this contest.
Datsun redi-GO, launched last year, is the most affordable car from the brand and competes with the likes of the Maruti Suzuki Alto and the Hyundai Eon. This year, the car saw the addition of a 1.0 litre engine variant to its lineup.