Luxury carmaker Roll-Royce Motor Cars has unveiled the latest of its customised cars. The carmaker and the world of Haute Couture have long been bound by a common philosophy — to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer’s exact specifications. In this spirit, the luxury carmaker announced the introduction of ‘Wraith – Inspired by Fashion’.
Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque’s equivalent of the tailor’s atelier, the Bespoke Design Studio at the home of Rolls-Royce in Goodwood, England. Here, the designers hone the aesthetic theme of the car, drawing inspiration from colour palettes, materials and techniques used in the world of high fashion. The car sports a two-tone exterior colour scheme of Andalucian White and Arctic White, which offers a neutral setting for a choice of accent colours, namely Jasmine, Tailored Purple or Mugello Red. Wraith’s signature shoulder-line is accentuated with the addition of a hand-applied feature-line in the chosen highlight colour, alluding to the divergent interior of the motor car.
On opening Wraith’s coach-doors you will find a contemporary impression of the car’s classic Arctic White and Black interior colour scheme. Beyond the traditional placement of embroidered headrests, seat stitching and piping, the accent colour has found an elegant new application via a striking two-tone composition steering wheel. The car’s front and rear door pockets are appointed with fine silks, adorned with an abstract representation of the Spirit of Ecstasy with each emblem set precisely at 55 degrees to complement the lines of the door.
To mark the occasion of the creation of this Wraith, the motor car took part in a photoshoot on the company’s production line in GoodWood.