Emami Ltd, the flagship company of Emami Group, has re-launched Fast Relief in the market with the new “Superfast Cheetah Formula”.
Developed by Emami’s research and development team, Fast Relief “Super Fast Cheetah Formula” is fortified with 11 rapid action active ingredients, which will penetrate instantly deep inside the skin and give quick relief from backache, joint pain and sprain, said a press statement issued by the company.
With this introduction of new formulation and with improved marketing strategies, Emami plans to double the market share of Himani Fast Relief in next 2 years, said N Krishna Mohan, CEO – Sales, Supply Chain and Human Capital, Emami Ltd.
It has roped in sports personalities such as Gautam Gambhir, Vijender Singh, Saina Nehwal, Mary Kom and Sushil Kumar and actor Amitabh Bachchan as brand ambassadors.
Emami holds 22 per cent share in the Rs 1,800-crore rubefacient market. Apart from Fast Relief, the two other brands in the segment are Zandu Balm and Mentho plus balm, which together churned a combined turnover of Rs 400 crore last year.