Theme Ventures, a diversified below-the-line marketing firm, has recently been signed up by Godrej Interio home furniture division for a corporate employee campaign nationwide.
Through this arrangement, Theme Ventures will be the nodal agency to forge alliances between Godrej Interio and various large corporates to deliver special offers to their employees. It will also handle product roadshows within the precincts of the corporate.
Theme Ventures has taken up brands such as Jaypee Greens, Denver and Arihant for corporate employee sales. The agency operates nationally through 15 different BTL marketing services for companies as diverse as Priya Buiscuit, Linc Pen, Mahalaxmi TMT Bar, Energetic Lighting etc.