Sports rights business has nearly doubled over last six years
advertising and marketing
Brands attempt new ways to enter ‘ad free’ environments
The growth of the OTT segment has opened up a powerful platform for promoting a range of corporate brands
Blue Star aims to acquire higher market share with ad campaign featuring cricket Virat Kohli
Aims to increase its share in the AC market to 15 per cent by FY24 from 12.5 per cent now
Other
Brands must sell a story
This edition of Mind your Marketing features Viswa Prathap Desu, Chief Sales Officer, Brigade ...
‘The Complete Man’ has evolved, unfolds Raymond 3.0 for ...
‘The Complete Man’ has evolved, unfolds Raymond 3.0 for ...
How the brand has kept pace with the times and remained relevant to an ever-changing customer profile
MG Motor India to unveil four SUVs in 18-20 months
MG Motor India to unveil four SUVs in 18-20 months
Will expand manufacturing facility in Gujarat
Ferrari’s new Roma steps on the gasto take on other V8 competitors
This addition to the House of the Prancing Horse will sit pretty between the Portofino and the SF90 Stradale
For BorgWarner, China is where all the EV action is
Global CEO believes India still has some way to go before it becomes a major market for ‘battery electric ...
Flight Jargon
Flight Operations Inspector (FOI): Representative of the Civil Aviation Authority in charge of initial ...
HP’s lightest laptop Elite Dragonfly comes to India
Billed the world’s lightest compact business convertible notebook, the Elite Dragonfly targets business users ...
Mutual funds for your children
On Children’s Day, here’s a low-down on mutual fund plans for the young ones
Buying a house? Know about the saleable area
With prices correcting and some developers reducing the unit size of their properties, you may be able to ...
Chit Funds: The good and the bad
If you plan to join a chit fund, keep off the unregistered ones
Century Plyboards India (₹177.7): Buy
Investors with a short-term horizon can buy the stock of Century Plyboards India at current levels. On ...
Silence in the time of chaos
Noise is the default backdrop setting to the modern world and its pervasiveness has placed silence on a ...
Kung fu nuns of Kathmandu have all the sharp moves
Members of a remote nunnery in Nepal have been learning and spreading the word on self-defence in villages and ...
The Investigator
We dig for the truth. So you don't have to
Quiz on magazines
On November 9, 52 years ago, the first issue of the iconic Rolling Stone was published. What follows is a quiz ...
Flowering in different directions
In its 25th year, Ferns N Petals has a bouquet of nine verticals but is betting on weddings for growth
Redemption season
Are slowdown blues making consumers burn more points?
Brand building in the era of fake news
Trust in advertising is at its lowest ebb, says Terry Peigh of IPG
The 5 Es of Personal Branding
Each of us can build our own imprint
Cramped for justice
On a hot summer afternoon, the Mumbai Branch of National Company Law Tribunal (NCLT) was jam-packed with a ...
Legal complications have slowed the bankruptcy process
Not long ago, India Inc. and banks were pinning high hopes from the Insolvency and Bankruptcy Code 2016 (IBC) ...
Does IBC process spare a thought for employees?
Distraught staff of Jet Airways and IL&FS feel that the bankruptcy apparatus is not concerned about what is ...
Advantage BJP in Maharashtra poll, as it usurps cooperative sector reins from Congress-NCP
Cooperatives have played a key role in creating a set of socio-economic institutions in the State. Earlier ...