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advertising and marketing

76% consumers make buying decisions based on customer support

Bombay HC Division Bench upholds order against Sebamed advertisements

An Aha moment — down nostalgia lane with Lehar Pepsi

Brands and media plans

Other

Leo Burnett bags creative mandate of PepsiCo India

Leo Burnett bags creative mandate of PepsiCo India

India at Cannes

India at Cannes

How AdSkate is reinventing online advertising with AI

How AdSkate is reinventing online advertising with AI

On the campaign trail

Centre notifies guidelines to curb misleading ads; mandates due diligence for endorsers

ASCI releases guidelines to prevent ‘harmful gender stereotypes’

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  • India File

Will Akasa Air’s contra bet on Boeing 737 Max instead of Airbus pay off?

Rakesh Jhunjhunwala’s Akasa airline has gone against the tide, placing its bets on Boeing aircrafts; it now needs to carve out a niche for itself 

Breastfeeding, a responsibility, not choice

Rate of initiation of breastfeeding within an hour of birth has declined in 5 years

Blockchain: Piloting the future of aviation

Enables effective solutions that positively impact industry players and end consumers

Q1 FY23: OMCs bleed due to marketing losses

Prices of motor fuels were kept at levels equivalent to $75-80 per barrel of crude

Bharti Airtel Q1: Inline results and stable operating metrics 

Results reflect consistent progress made in recent quarters 

IRB beats estimates in Q1FY23, but the stock is expensive

The company is trading at a one year forward  P/E of 26.6 times against its historical average (5 year average) of 11.8 times

Auroville: An utopian search for a better world

Akash Kapur’s ‘Better to Have Gone’ traces what happens when we believe deeply in a quest and give up everything in its pursuit

Lady doctors and the rocky path to healing

A handbook on India’s first women doctors holds up a mirror to the social and political realities of the 19th and early 20th century

Conquering Everest: A compelling account of how an impossible dream was achieved

Jim Davidson dwells in detail on the failure to make it in the first attempt and the harrowing return to physically and emotionally draining climb up

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