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Bisleri inks sponsorship deal with Mumbai Indians as official hydrating partner

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The good, the bad and the gimmicky
Marketing
2022: A reset year with a mix of new and old behaviours
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Texprocil, Cotton Corporation ink pact to brand premium Kasturi cotton
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Indian advertising industry's revenue growth to accelerate to 16.8% in 2023: Report
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Postcard from Miami: Marketing insights from Florida’s great resort city
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Ogilvy Global CEO has bigger ambitions for India ops
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Betting on Billboards: The rising OOH factor in omnichannel strategies
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Bombay HC Division Bench upholds order against Sebamed advertisements

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