Realty marketing to make the shift to digital advertising
advertising and marketing
Speaking of solitude, fear and hope
Musings on pandemics, human behaviour, brands and marketing
Brands driving digital campaigns to increase consumer engagement
As India is witnessing an extended shutdown due to the coronavirus pandemic, prominent brands, including BookMyShow, Ferns and Petals, among others, ...
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Brands develop social strategy to connect with community
Covid-19 has forced consumers to stay indoors and go online. Knowing that a good consumer interaction ...
Goutam Rakshit, the ‘Onida Devil’ creator, is no more
Goutam Rakshit, the ‘Onida Devil’ creator, is no more
The founder of Advertising Avenues will be remembered as an indulgent parent to the brands he brought up
ZEE Entertainment appoints Piyush Pandey as independent ...
ZEE Entertainment appoints Piyush Pandey as independent ...
ZEE Entertainment Enterprises Ltd (ZEEL) has appointed Piyush Pandey as an Independent Director with effect ...
Hammered out by mechanisation
The hammers of the Barpeta bell-metal artisans are slowly getting silenced as machine-made products take over
Not a day’s medicine missed
How Project Ahana reached out to the HIV-positive community during the lockdown
Women collectives prove that self-help is the best help
SHGs in the villages of Uttar Pradesh offer food security during the ongoing Covid pandemic
Fighting Covid-19 and building the future Human Resource Capital
Companies must use the pandemic to prepare for a post Covid-19 world
Big Story | How Covid-19 deepened the pain for metal and mining players
Two years of unfavourable market conditions were already weighing on metal, mining players when Covid-19 ...
In investing, be an atheist and have no God; just good rules will do: DSP Mutual Fund President
Investing in crisis generates better returns than otherwise, says Kalpen Parekh
ESOPs: Tread carefully in the time of Covid-19
For ESOPs already exercised, there is no tax relief for any subsequent fall in stock value
Trading pick of the week: Buy Bharat Forge
Investors with a medium-term perspective can buy the stock of Bharat Forge at current levels. Following a ...
Outclassed: Online classes remain out of bounds for most students in rural India
Online education may have its takers in urban schools, but has pushed students and teachers in rural India ...
This lockdown, download a teacher
With online learning in great demand during the lockdown, startups in this teaching space are cashing in
Small village, big learnings
Ulley, near Leh, is where minimalism and contentment live together happily ever after
“We need to involve the local community in education”
Urban schools have taken recourse to online classes in the face of the Covid-19 pandemic. Educationist Wilima ...
Yellow gold roots in the age of corona
Turmeric is making a big comeback into our lives. Will the trend of Haldiness continue post Covid?
The virus of fear has to be fought as strongly as the virus of Corona
As we start travelling, it’s important to start reposing faith in brands that are taking precautions
Changing face of campaigns |New narratives for the New Normal
From human stories to point of view content, how brands are adapting to different types of storytelling
The role of consistent key messaging in getting brand communication to “land” with audiences
The role of consistent key messaging in getting brand communication to ‘land’ with audiences
‘Financial literacy is important to assess risk, to ask questions’
“There is no protection, across the world, for money against market investments; misinformation or violation ...
Summer of discontent for small investors
Whether it’s PMC, DHFL, CKP or Franklin Templeton, it’s a story of ordinary middle-class folk losing their ...
KITE, Corona and Kerala
Covid-19 shut down schools and cancelled exams but learning didn’t stop for students of Kerala’s government ...
Where do we go with our harvested wheat?
The lockdown has impacted the pace of procurement, driving prices below MSP in MP and Rajasthan, even as costs ...