Confectionery major Perfetti Van Melle India has signed on Kareena Kapoor as brand ambassador for its all new Alpenliebe 2 Choco Eclairs brand.
This is the first instance of a celebrity endorsement in the Eclairs category.
Commenting on the new brand association, Mr Nikhil Sharma, Director-Marketing, Perfetti Van Melle India, said: “Today’s youth immediately identify Kareena Kapoor as a style icon and an irresistible mix of beauty, elegance and style. She fits perfectly with our product which promises consumers a great indulgent experience.”
The new television commercial is conceptualised by Mr Prasoon Joshi, Executive Chairman and CEO, McCann Erickson Worldwide India.
The advertisement is set in a magical world where a princess gets swept off her feet by the most unlikely of characters — a bear.