Lowe Lintas, Chennai has bagged the brand communications mandate of Apollo Hospitals. This is a national mandate, covering all of Apollo’s healthcare verticals, except insurance.
“Lowe Lintas will be responsible for integrating national initiatives with regional initiatives, so that Brand Apollo is able to present a unified front in terms of communication,” said a press release.
The agency has already executed a campaign for Apollo’s oncology-related robotic surgery.
Going forward, Lowe Lintas plans to invest significantly in manpower and infrastructure. Last year, Lowe Lintas, Chennai had bagged business from Daimler-Benz and Amrutanjan.