Madison Media has acquired the Maxx Mobiles account, which will be handled by Madison Media Sigma in Mumbai.
Maxx Mobile is a provider of mobile handsets and accessories in India. The company, which made its entry in 2004, has rapidly gained market share. Over the last two years, it has sold about 10 million handsets in India and is now all set to offer a range of smart phones.
Madison Media has been on an account winning spree, having recently won a host of new businesses, including McCain Foods, Ruchi Soya, Max India’s corporate account, Cafe Coffee Day, Radikal Rice and Crompton Greaves. The gross billing of Madison Media is about Rs 3,000 crore.