French auto major Renault today signed Bollywood star Ranbir Kapoor as its brand ambassador to promote its range of vehicles in India, including the upcoming entry level small car Kwid.
Renault is celebrating its fourth year anniversary in India this July and is progressing towards a new and dynamic phase of growth in India. This association will leverage the versatility and legacy of both Renault and Kapoor, Renault India said in a statement.
The partnership is timed with Renault’s next phase of growth in India, as Renault is looking to significantly increase its presence pan India, it added. “Together with its product offensive strategy that has been strategically planned to meet this objective, there is also a firm plan to aggressively expand the dealership footprint, and reach 280 sales and service outlets by the end of next year,” the company said.
With significant steps on product, network and the brand, Renault is truly ready for the next phase of growth in India, it added.
Renault India sells six models, including the popular SUV Duster and newly-launched MPV Lodgy. It is in the process to launch an entry-level car Kwid, which will be priced up to Rs 4 lakh, around the festive season this year.
Renault India Operations Country CEO and Managing Director Sumit Sawhney said Kapoor portrays a “blend of talent, class, intelligence and popularity.
Earlier another Bollywood Actor Anil Kapoor had promoted Renault India’s hatchback Pulse.