Sony India on Friday said that it was expecting sales worth Rs 340 crore between August and November this year — a 48 per cent increase in sales over the corresponding period last year — from the eastern India markets.
Sony, according to a company release, will invest around Rs 20 crore towards above-the-line and below-the-line marketing activities in the region.
Plans are also afoot, to increase the outlet count in the eastern India markets to 850 from 700.
“We expect the festive period to contribute 37 per cent of the sales reported from eastern Indian markets during the fiscal,” Sunil Nayyar, Senior General Manager Sales, Sony India, said.
Sony India under its ‘Bravia’ brand launched the new EX Series of televisions here today. The series include features like Photo Frame, FM radio and mobile high definition link.