Valuemart Retail (India), a listed Bangalore-based retail solutions firm, has signed Sachin Tendulkar as its brand ambassador for a period of three years.
The cricketer would promote a unique range of commemorative products conceptualised by Valuemart Retail, involving the use of his images, photos and logo.
Valuemart Retail has been promoted by C. K. Vasudevan, a former banker with over 25 years of experience in banking, corporate finance and structuring and wealth management.
At present, Vasudevan is the Managing Director of Valuemart Info Technologies Ltd and Valuemart Retail Solutions Ltd, both of which are listed on the Bombay Stock Exchange.