Bharti Airtel (Airtel) on Tuesday announced the beta launch of ‘Wynk Games’ — the latest over the top (OTT) addition to its content portfolio.
The ‘Wynk Games’ subscription is free for Airtel users and is priced at ₹29 for other customers in the app’s current beta phase, the company said in a statement.
‘Wynk Games’ is a mobile app based gaming destination that hosts over 2,000 games (including several premium and paid titles at no additional cost) and offers an exhaustive catalogue of local and global games across genres such as cricket, sports, racing, adventure, cards, kids and puzzles.
“By subscribing to ‘Wynk Games’, customers can enjoy a host of games at no additional cost — this includes many games that are typically found as ‘paid’ elsewhere,” Kartik Sheth, Chief Executive Officer – Wynk, Airtel said.
Also, though customers download various games for free, they often can only play a few levels of the game before hitting locked levels and getting prompted to make coin purchases to continue. ‘Wynk Games’ does away with all these challenges and allows customers to enjoy complete games, he said.
“The market has shown a tremendous response to Wynk services so far, thus, building a compelling case for us to venture into the ever popular gaming category. We are excited to launch ‘Wynk Games’ and invite gaming lovers across India to download the app now and get started,” Sheth said.
Launched in September 2014, Airtel’s ‘Wynk Music’ has seen market success with over 15 million downloads of which only one-third are from Airtel users — thus making it truly operator agnostic.
Aimed at providing a comprehensive range of ‘Wynk Games’, Airtel has tied up with Playphone Inc, a GungHo Subsidiaria and Softbank group company based in San Mateo, California. This alliance also presents opportunities for Indian developers, the company said.
“With our partnership, Indian developers on ‘Wynk Games’ will also automatically get published in countries where Playphone is present — thus giving them opportunities to expand their reach across other global as well as emerging markets,” Sheth said.
Developers require only about 10 lines of code to adapt their app to the subscription platform for ‘Wynk Games’ and can register online, he added.