Flytxt, a leading Big Data Analytics solution provider for telecom companies, has received the Bronze Stevie Award for ‘Mobile Marketing Campaign of the Year'.
Flytxt mobile ad marketplace mADmart had executed the award-winning entry in the form of a promotional campaign for the Nokia handset in Bangladesh.
It was adjudged as one of the top three campaigns in this category, a company spokesperson said here.
The award was given away at the 11th Annual International Business Awards held in Paris last Friday.
The winners were selected by more than 250 executives worldwide who participated in the judging process from May through early August, said Michael Gallagher, President and Founder of Stevie Awards.
“This year, the judges reviewed more than 3,500 stories of business achievement and innovation from around the world.”
Targeting consumers
The Flytxt campaign sought to create a buzz for Nokia’s new handsets among young urban consumers in Bangladesh, said Abhay Doshi, Vice-President, Product and Marketing.
mADmart, the Flytxt ad marketplace, enabled Nokia to reach five lakh targeted consumers in the niche segment within 2 weeks’ time, he added.
Subscriber insights derived from operator data helped identify potential buyers of new handsets.
They also helped in extending this campaign only to those consumers living near Nokia’s sales outlets, thus ensuring maximum conversions.
Operator data
“The campaign leveraged the operator’s multi-channel inventory and in-depth subscriber insights to deliver better returns to brands and advertisers,” Doshi said. This reinforces the company’s belief in the immense value that operator data can generate if the right analytics and business models are applied.
“Consumers also benefit from such analytics-driven campaigns as they receive only relevant offers through their preferred channel.”
Details about The International Business Awards and the lists of Stevie Award winners are available at >www.StevieAwards.com/IBA