Mobile advertising firm InMobi said on Wednesday it is partnering APUS, a Chinese start-up that customises Android software, in an alliance that InMobi expects will help it reach 500 million new users in China and other countries by 2016.
With the partnership, APUS will earn revenues through advertisements on its apps that run on InMobi's platform. InMobi will help APUS boost its user base and share in India's booming smartphone market.