Sunburn, an electronic dance music brand and a property of Percept Live, will attempt to create a Guinness World Record of the 'Largest Human Logo Formation'.
With the biggest artists in the world, Sunburn has been asking its audience, largely comprising youth, to do something for the society, to make a difference with its 'Sunburners for Change'.
At Sunburn Goa 2014, 50,000 Sunburners would congregate on the grounds of the Vagator beach, to attempt to create the Sunburn logo as one unified force. The entry to the activity is free. The early evening event will last approximately 45 minutes, with top dance music artists taking centre stage with full-scale production.
The Guinness Book of World Records has noted that the last logo was made in Lisbon, Portugal by 34,309 people to create the Portugese Logo for Euro 2004.
The true inspiration behind all the efforts, however, is something more meaningful than just getting together as a logo. Proceeds from this activity would go to prominent charitable organisations that relentlessly work to support and improve the lifestyle of poor and deserving children and youth, the company said in a statement.