When the gods came down

Updated - May 08, 2014 at 11:24 PM.

Indian Bollywood film actor Imran Khan holds a press conference to announce the routes for the BSA Hercules India Cyclothon in support of animal welfare to be held in the city on April 24, in Mumbai on April 21, 2011. AFP PHOTO/STR

We have a good crop of answers this time to last week’s question: What are some well-known brands named for mythological characters? From Hindu mythology, there is Maruti, the automobile major.

There are a host of businesses named after gods and goddesses, especially Lakshmi, such as Lakshmi Mills and Lakshmi Machine Works, Bhima Jewellers and Ambuja Cements. Greek and Roman mythology are a favourite source of names for companies with the same names across several fields, only some of which are named in brackets: Atlas (tyres), Hercules (bicycles), Delphi (automotive systems), Hermes (luxury goods), Mars (chocolate), Mercury (a Ford brand of car), Olympus (photography) and Titan (watches).

Published on May 8, 2014 17:54