Hemant Misra, former CEO of Publicis Capital, has launched a full-service advertising agency, MagicCircle Communications. Misra’s partners in the launch are Natwar Singh, former Senior Creative Director, Publicis, and Dheeraj Renganath, former Unit Creative Director, Lowe. MagicCircle is a full-service agency currently based in Gurugram.
The first business win for MagicCircle is the account of online travel agency MakeMyTrip.
Misra has 30 years of advertising experience, having led agencies such as Mudra, JWT and Publicis.