Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its newly established Business to Business marketing division. It will be headed by Samera Khan, EVP – Strategy, Dentsu Webchutney.
“Globally, B2B brands have the largest audience on LinkedIn; they have 36 times more followers on LinkedIn than on Instagram but 20 times more engagement on Instagram than on LinkedIn. We want to remove the boring from B2B,” says Sidharth Rao, CEO and co-founder at Dentsu Webchutney.
The new division is poised to help businesses targeting other businesses across categories and industries. Businesses that work with Dentsu Webchutney will have specialised services available to help them with online and offline marketing, market research, publicity, and most importantly, a focus on content marketing and distribution strategy.