Sonal Dabral has been appointed Group Chief Creative Officer and Vice Chairman, Ogilvy India. Dabral worked at Ogilvy India from 1991 to 1999. He then took over as the Creative Head of Ogilvy Malaysia, then Ogilvy Singapore after which Ogilvy India wooed him back to India as the Chairman India and Regional Creative Director for Bates Asia-Pacific. He then moved to DDB Mudra as Chairman and Chief Creative Officer.
Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia, said Dabral’s is a “first-time designation” at Ogilvy & Mather in keeping with his stature.
Meanwhile, National Creative Director Rajiv Rao is moving on from Ogilvy to become a film-maker. Among the campaigns he is well-known for are the Zoozoos and Hutch/Vodafone. Rao will continue as Ogilvy India’s creative head till Dabral takes over and a smooth transition is complete.