The code of marketers

Updated - February 21, 2019 at 10:15 PM.

Quotable quotes from the IAA World Congress on brand dharma

Brands affect nearly every person on the planet every day. We all compete through innovation and creativity, but what if we could all unite for a common mission: to be a force for good, and a force for growth.

Marc S. Pritchard, chief brand officer, Procter & Gamble

Sustainability of environment is to make life go on. Sustainability of human relationships is to make people enjoy the journey of life.

Piyush Pandey, chief creative officer worldwide, Ogilvy

Maintain a fine balance of privacy and security. Because with great data comes great responsibility.

Hans Paul Burkner, chairman, Boston Consulting Group (BCG)

Running your business with just a bit of CSR won’t do. What we need instead is

RSC – Responsible Social Corporations.

Paul Polman, Vice Chair of the UN Global Compact and former CEO Unilever

Published on February 21, 2019 16:45