Online travel portal Yatra has revealed its new brand identity and logo. The red in the logo stands for exuberance. It is also a symbol of physical movement which goes very well with the overall concept of a journey, says a press release. It hopes to convey a fresh, energetic, young and aspirational look.
Sharat Dhall, COO (B2C), Yatra, said, “Today we are much more than a booking site for flights, hotels and packages. We are a travel marketplace.”