Cipla launches asthma drug in Germany, Sweden

Reuters Updated - September 01, 2014 at 06:47 PM.

The drug is a generic version of GlaxoSmithKline Plc's 'Advair'

Cipla Ltd has launched an anti-asthma inhaler in Germany and Sweden that is a generic version of GlaxoSmithKline Plc's Advair, a move that will further dent sales of the British firm's top-selling product.

Cipla's drug will be marketed under the name Serrofloin in Germany and Salmeterol/Fluticasone Cipla in Sweden, the company said in a statement on Monday.

In December, Denmark became the first European country to approve for sale a generic version of GlaxoSmithKline's $8 billion-a-year Advair, and analysts have been expecting more such approvals.

Making copies of inhaled drugs such as Advair is a challenge because of the complexity of making a device that effectively delivers the medicine directly into the lungs.

Published on September 1, 2014 13:17