Global Beverages & Foods Pvt Ltd is now ready to enter the chocolates category by launching its own brand early next year.
The FMCG company was floated by A Mahendran, former Managing Director of Godrej Consumer Products, with an investment of ₹315 crore from Mitsui Global Investment and Goldman Sachs.
Hiring a slew of FMCG professionals from companies like Perfetti, Unilever, Britannia, Ferraro and Cadbury, the company intends making a foray into the four southern states with its new brand of chocolates.