Crabtree, a well-known global brand for premium range of switches, plans to expand its product portfolio here to address a wide range of consumer needs and strengthen its market presence.
Crabtree is a UK-based brand and its India rights are owned by Havells India Ltd. The company today launched a new range of switchgear – Crabtree Xpro – including miniature circuit breakers, distribution boards, residual current circuit breakers and a range of time switches.
Manufactured at the company’s facility at Baddi in Himachal Pradesh, these switches come with a 10-year warranty. Announcing the launch, Mr Jothish Kumar, Senior Vice-President, Havells India Ltd, said the company’s distribution network will help consolidate its position in the market. Currently, the Crabtree range of modular switches contributes around Rs 200 crore to the company’s overall turnover. “With the addition of the Xpro range of switchgears and many to come, we expect its contribution to go up to Rs 500 crore in the next three years,” he said.
Apart from Crabtree, Havells owns various electrical goods brands such as Sylvania, Concord, Luminance and Standard.
For the year ended March 31, 2012, the company posted a net profit of Rs 370 crore on a turnover of Rs 6,500 crore.