Bluegape, a fan merchandising store, has introduced a portal that allows consumers to create their own customised products and merchandise.
Sahil Baghla, co-founder and CEO, >Bluegape.com said, “Fan merchandising is an upcoming concept and the Indian market is up for this kind of a platform. We intend to bridge the gap between brand and people by making fan merchandise more accessible at affordable price points.”
It said it is in talks with Yashraj Films and Wildstone to launch fan merchandising store.